Greetings from Cannes, where every bar is offering AI-flavored rosé and hors d'oeuvres heated by GPUs. This week is going to be, "all AI all the time." Which is as it should be.
Last Sunday, I wrote an article entitled, It contained a strategic outline for an AEO Playbook. Clearly, this is an important topic, because I was overwhelmed this week with questions about how to reduce the theory to practice.
So, here, for your Sunday reading pleasure is . It's a "how to" playbook with specific examples.
Until the standards stabilize, the best strategy is to proactively prepare: structure your content for AI, implement schema, optimize for voice queries, and track emerging platforms. The future belongs to those who write for both human and machine audiences. This tactical AEO playbook will help you get started. . –s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
