MOOSE JAW — Residents are invited to show their support for mental health initiatives by participating in Nutters Everyday Naturals' second annual "Round Up for Mental Health" campaign.
Throughout the month of May, Nutters is encouraging customers to round up their purchases to the nearest dollar when shopping at the store, with all proceeds benefiting the Canadian Mental Health Association (CMHA) branch serving Moose Jaw.
In just the first week of the campaign, Nutters locations across Western Canada have collectively raised over $10,170, with some stores collecting nearly $1,000 each. The Moose Jaw location has seen enthusiastic participation, reflecting the community's commitment to mental health support.
"It's about raising awareness and showing people they're not alone," said Nutters regional manager Elizabeth Hellebrand. "In just one week, over $10,170 was donated to the campaign — it's simply amazing."
Last year's inaugural campaign saw more than 10,500 customers contribute, raising more than $23,000 across 25 Nutters locations. With 27 stores participating this year, the company aims to surpass $40,000 in donations by the end of May.
Nutters Everyday Naturals, founded in 1982, is a health food retailer specializing in natural and organic products. The company's commitment to community well-being is demonstrated in initiatives like the Round Up for Mental Health campaign.
Funds raised through the campaign directly support local CMHA programs, including suicide prevention training and recovery-focused courses.
The CMHA’s Moose Jaw branch has introduced several initiatives to support mental wellness — with many made possible through community donations from campaigns like Nutters’ Round Up for Mental Health. One example is the “Let’s Thrive in 2025” day planner, designed by a client in CMHA’s vocational program and filled with mental health resources and mood tracking tools, with proceeds supporting local services.
CMHA Moose Jaw also offers peer support groups, mental wellness education, and creative therapy programs such as writing workshops. Donations from the campaign help ensure these vital services remain available and accessible to those in need within the community.
Nutters Moose Jaw encourages customers to participate by simply saying "yes" at the till. Every small contribution adds up to make a significant impact on local mental health services.
For more information on Nutters and the Round Up for Mental Health campaign, visit .
Nutters Moose Jaw is located at 605 Main Street North and can be reached at 306-694-0111 during regular business hours.
