MOOSE JAW — The Real Canadian Superstore in Moose Jaw took part in a nationwide event on June 14, aimed at setting a new Guinness World Record — by cracking open multiple aged cheese wheels.
The local store was one of more than 400 Loblaws locations across the country that simultaneously cracked open wheels of President’s Choice Splendido Parmigiano Reggiano on Saturday. The effort, timed to celebrate Italian Heritage Month, was part of a larger attempt to set the record for the most wheels of Parmigiano Reggiano cracked at the same time.
Across Canada, the total came to 1,800 wheels — all split open using a traditional technique that showcases the age-old skill of cheese craftsmanship.
“Loblaws is creating a unique and exciting shopping experience by attempting to break a Guinness World Record with a simultaneous Parmigiano Reggiano cracking event across over 400 stores on June 14,” said Lesslie Ross, store manager of Moose Jaw’s Superstore.
Store staff and curious shoppers gathered for the cracking demonstration, which spotlighted the traditional method of opening the cheese wheels starting at 10 a.m. — a practice that dates back centuries in Italy, where the product is often referred to as the “King of Cheese.”
“It serves as a celebration of Italian Heritage Month by acknowledging the culinary tradition and craftsmanship of Italian culture,” Ross noted.
Guinness World Records officials have yet to confirm whether the record attempt will be certified. That decision will come after organizers submit the required documentation and video evidence for verification — a process that typically takes several weeks.
In the meantime, Ross said the store was proud to be part of such a large-scale celebration of food, culture, and community.
“This event celebrates quality and craftsmanship while offering customers a memorable in-store experience,” he said.
For shoppers who missed the in-store spectacle, wheels of the celebrated Italian cheese — known for its nutty flavour and signature crystalline texture — remain available for purchase.
To learn more about Guinness World Records, visit .
Real Canadian Superstore is located at 30 Thatcher Drive East.
