As part of a two-year agreement to encourage the value and values of mentoring, Big Brothers Big Sisters will be promoted throughout stores across Canada on all Hershey Canada Halloween products, starting now and ending October 31.
By purchasing Hershey products or by going to the company's website and signing up to become a volunteer or make a donation, Canadian consumers can help Hershey Canada in Making a Difference in Canadian Communities and supporting Big Brothers Big Sisters.
"We are very excited about this partnership," says Bruce MacDonald, President and CEO of Big Brothers Big Sisters. "Having a great partner such as Hershey Canada will further allow us to communicate the impact of mentorship in local communities, as well as contribute much needed funds to help serve more children."
"Strong mentorship builds strong communities," says Hershey Canada General Manager, Tim Dunigan. "Big Brothers Big Sisters provides children with the necessary support they need to succeed in school and in life and we are happy to help them continue their work to improve the lives of Canada's youth."
